Equality - everyone is equal in the face of opportunity and system, and there must be no "meritorious officials" who are proud of their merits.
Talent view - talent is the company's greatest wealth, appointing people on the basis of merit, making the best use of their talents, being superior and inferior, and survival of the fittest.
Cooperation view - only when there is customer satisfaction can there be enterprise satisfaction, only when there is enterprise satisfaction can there be employee satisfaction, and only when there is employee satisfaction can there be satisfactory products and services.